SEO Built Around How Google Finds, Understands & Ranks Local Businesses
You don’t need seven disconnected SEO services—you need the right work focused on the problems that are holding your business back. Perino Ranks Local builds a focused strategy across Google Maps, local SEO, your website, citations, technical SEO, and AI search.
My SEO Services
The Right Work for the Right Search Opportunity
Google Maps SEO
Your business can be excellent and still be nearly invisible on Google Maps.
I analyze what’s separating your business from the competitors appearing in the Map Pack and build a strategy around relevance, distance, prominence, Google Business Profile signals, website support, reviews, citations, and local authority.
Best for: Businesses that want to compete for high-intent local searches.
GBP Optimization
A properly optimized Google Business Profile should clearly communicate what you do, who you serve, where you operate, and why your business is relevant to local searches.
I optimize the profile around its actual business purpose rather than stuffing keywords into every available field.
Best for: Businesses with incomplete, poorly optimized, stagnant, or newly created profiles.
Local SEO
Local SEO works best when the pieces of your online presence reinforce one another.
I connect your Google Business Profile, website, service pages, location relevance, citations, reviews, content, and authority into one local search strategy.
Best for: Service businesses competing for customers in specific cities, regions, or service areas.
Technical SEO
A technically impressive SEO strategy doesn’t matter if search engines can’t properly crawl, understand, or index the website behind it.
I identify and prioritize issues involving indexing, crawlability, site architecture, internal linking, performance, structured data, redirects, and other technical foundations.
I don’t fix every warning an SEO tool produces.
I fix what actually matters.
AI Search Optimization
AI search is changing how people research businesses.
Your business needs to be understood not only as a website, but as a real business entity with identifiable services, expertise, locations, and supporting evidence across the web.
I optimize your content, website structure, business information, and supporting signals to improve your ability to be understood across emerging AI-powered search experiences.
Best for: Businesses preparing for customers who increasingly use AI to discover and evaluate services.
Citation Building
Citation building isn’t about collecting hundreds of directory links.
I focus on accurate business information, relevant directories, industry sources, local platforms, duplicate cleanup, and citation consistency.
The objective is to strengthen the information surrounding your business — not fill a spreadsheet with meaningless listings.
SEO Audit
Before changing dozens of things, find out what is wrong.
I analyze your website, Google Business Profile, local presence, competitors, technical SEO, citations, and search visibility to identify gaps and opportunities.
The result is a prioritized picture of:
What’s working.
What’s weak.
What’s missing.
What should happen next.
One Business. One Search Ecosystem.
Your SEO Services Should Work Together
A business doesn’t have a separate “Google Maps problem,” “website problem,” and “citation problem.” Often, these are connected. For example: Weak Maps visibility may involve → GBP relevance: website support, citations, reviews, local authority, competitor strength
Likewise, improving AI search visibility isn’t simply a matter of adding an “AI SEO” page. It can depend on whether your website and external business signals consistently establish: Who you are → What you do → Where you operate → Why you’re relevant → Why you’re trustworthy. That’s why I look at connections between signals, not isolated SEO tasks.
How I Decide What to Work On
I Diagnose Before I Recommend.
There is no reason to spend money fixing something that isn’t your biggest problem.
I look at: Your Search Visibility, Where your business appears — and where it doesn’t. Your Competitors, What the businesses outranking you are doing differently. Your Local Signals, GBP, website, citations, reviews, authority, relevance, and business information. Your Technical Foundation, Whether your website can properly support your SEO efforts. Your Search Opportunities, Which services, locations, and searches have the greatest potential business value. Then I prioritize the work. Not everything needs to be fixed at once.
Where Should We Start?
Don't Guess Which SEO Service You Need..
If you’re not sure whether your biggest opportunity is Google Maps, your website, your Google Business Profile, citations, technical SEO, or AI search visibility, that’s exactly what an initial assessment is for. Let’s identify the gap before deciding on the solution.
No cookie-cutter package. No unnecessary SEO tasks. Just a clear starting point based on your business and search landscape.